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Best-Selling Author Dan Pink to Kick-Off the 2011 Florida Boomer Lifestyle Conference on March 9 as Opening Keynote Speaker Sarasota, Fla. (Dec. 3, 2010) – Common Language and Ringling College of Art and Design, producers of the 3rd Annual Florida Boomer Lifestyle Conference, today announced New York Times best-selling author Dan Pink as the opening keynote speaker for the 2011 meeting, which will take place March 9-10 at Ringling College in Sarasota, Florida. Pink is the author of four provocative books about the changing world of work – including the New York Times bestsellers, A Whole New Mind and Drive, which together have been translated into 29 languages. His articles on business and technology appear in many national publications, he provides analysis of business trends to major television news networks, and he lectures to organizations around the world on economic transformation and the new workplace. “We are delighted to welcome Dan Pink to Sarasota as the keynote speaker to the 3rd Annual Florida Boomer Lifestyle Conference,” noted Dr. Larry R. Thompson, president of Ringling College. “His compelling message in his latest book, Drive, is sure to resonate with baby boomers at all life stages. His focus on what really spurs creativity and gives meaning and purpose to our pursuits is inspirational, eye-opening and transformative. Businesses that serve boomers will benefit from Pink’s insights on what’s motivating and engaging these consumers today.” The 2011 Conference will focus on the theme of Healthy Living by Design and cater to marketing and business executives whose companies offer products and services aimed at baby boomers - the 78 million Americans born between 1946 and 1964. Boomers are key to Florida’s economic future, and are expected to make up more than 30 percent of the state’s population by 2015. This year’s Conference agenda will devote special attention to trends in categories gaining in popularity among those boomer consumers, including • consumer-driven healthcare The first day of the conference, March 9, will offer a series of optional workshops and events, followed by an evening kickoff with Pink’s keynote presentation and a reception for all attendees. March 10 will feature a full day of exciting speakers, panels, and breakout sessions, plus plenty of networking time for attendees to connect, collaborate and discuss business partnerships. The Florida Boomer Lifestyle Conference is sponsored by Blue Cross and Blue Shield of Florida, ChappellRoberts, Willis Smith Construction, Dermazone, Firm Solutions, Lifelines Academy, Better Living, Cabot Creamery, Boomer Authority and 83 Degrees. Sponsorship opportunities are available. For more information, contact Michelle Bauer at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 727-510-2524. Registration for the Florida Boomer Lifestyle Conference is now open. Tickets are $195 through January 30, and $245 from February 1 – March 4, when online registration closes. For additional information and updates, please visit www.floridaboomerlifestyle.com. Ringling College of Art and Design is located at 2700 North Tamiami Trail, Sarasota, FL 34234. About Common Language About Ringling College of Art and Design Founded in 1931 by noted art collector, real estate magnate, and circus impresario John Ringling, the private, not-for-profit college is fully accredited by the National Association of Schools of Art and Design (NASAD) and the Southern Association of Colleges and Schools (SACS) to confer the Bachelor of Fine Arts (BFA) degree in 13 disciplines: Advertising Design, Computer Animation, Digital Filmmaking, Fine Arts, Game Art & Design, Graphic & Interactive Communication, Illustration, Interior Design, Motion Design, Painting, Photography & Digital Imaging, Printmaking, Sculpture, and a Bachelor of Arts Degree (BA) in the Business of Art & Design. ### 2011 Florida Boomer Lifestyle Conference Announced: St. Petersburg, Fla. (October 19, 2010) – Common Language and Ringling College of Art and Design, producers of the 3rd Annual Florida Boomer Lifestyle Conference, today announced the date for the 2011 meeting – March 9-10 at Ringling College in Sarasota. The Conference will focus on the theme of Healthy Living by Design and cater to marketing and business executives whose companies offer products and services aimed at baby boomers - the 78 million Americans born between 1946 and 1964. “In the wake of the real estate and market crashes, America’s baby boomers are pouring their hard earned cash into the one thing over which they still have some control: their health,” said Michelle Bauer, chief strategist of Common Language and conference producer. “There are excellent opportunities for businesses serving the needs of consumers aged 45+ with products and services that help them look and feel great, manage their health and wellness, improve physical and mental performance, make more environmentally and socially responsible buying decisions, and foster meaningful engagement with friends and family.” Boomers are key to Florida’s economic future, and are expected to make up more than 30 percent of the state’s population by 2015. This year’s Conference agenda will devote special attention to trends in categories gaining in popularity among those boomer consumers, including The first day of the conference, March 9, will offer a series of optional workshops and events, followed by an evening kickoff and reception for all attendees. March 10 will feature a full day of exciting speakers, panels, and breakout sessions, plus plenty of networking time for attendees to connect, collaborate and discuss business partnerships. The Florida Boomer Lifestyle Conference is sponsored by Blue Cross and Blue Shield of Florida, ChappellRoberts, Willis Smith Construction, Dermazone, Boomer Authority and 83 Degrees. Sponsorship opportunities are available. For more information, contact Michelle Bauer at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 727-510-2524. Registration for the Florida Boomer Lifestyle Conference begins December 1. Tickets are $195 through January 30, $245 from February 1 – March 4, when online registration closes. Registration will be capped at 250 participants, and tickets will be sold on a first come, first served basis. Ringling College of Art and Design is located at 2700 North Tamiami Trail, Sarasota, FL 34234. For additional information and updates, please visit www.floridaboomerlifestyle.com. About Common Language About Ringling College of Art and Design Founded in 1931 by noted art collector, real estate magnate, and circus impresario John Ringling, the private, not-for-profit college is fully accredited by the National Association of Schools of Art and Design (NASAD) and the Southern Association of Colleges and Schools (SACS) to confer the Bachelor of Fine Arts (BFA) degree in 13 disciplines: Advertising Design, Computer Animation, Digital Filmmaking, Fine Arts, Game Art & Design, Graphic & Interactive Communication, Illustration, Interior Design, Motion Design, Painting, Photography & Digital Imaging, Printmaking, Sculpture, and a Bachelor of Arts Degree (BA) in the Business of Art & Design. ### Results of Statewide Research on Florida Baby Boomers Released TAMPA, Fla.-- Baby Boomers – the 78 million people born between 1946 and 1964 – are key to Florida’s economic future. They are expected to make up more than 30 percent of the state’s population by 2015. Providing a critical look at this powerful segment, key findings from a new statewide study of Florida Boomers reveals:
The study, entitled "(Re) Introducing Florida's Boomers: A Fresh and Surprising Look at the Consumers We Thought We Knew," is a collaboration of Schwartz Consulting Services, a Tampa-based market research firm; Common Language, a St. Petersburg based public relations firm; and ChappellRoberts, a Tampa-based advertising agency. The findings were presented today at the 2010 Florida Boomer Lifestyle Conference, produced by Common Language and ChappellRoberts. Schwartz conducted a statistically valid survey of 444 Florida Boomers last month in all regions of the state. The survey covered their purchasing habits, consumer behavior and influence; their life outlook; their thoughts on health and wellness; and their receptivity to marketing messages. “Survey results show that Florida Boomer priorities are family, health and personal finances,” said Michelle Bauer, chief strategist at Common Language. “Smart entrepreneurs will be focused on providing products and services to time-constrained Boomer women,” she added. “Tap into their priorities and deliver solutions like food preparation, house cleaning, financial planning, affordable get-away trips, day spas, and chocolate and other indulgences.” Bauer added that Florida is a likely incubator for all kinds of new ventures catering to Boomers – both high and low tech. When it comes to marketing to Florida Boomers, Lorin Drake, vice president of consulting services at Schwartz, emphasized that a one-size-fits-all strategy is unwise. "Contrary to conventional wisdom, not all Boomers wish they were still at Woodstock or listen to Beatles albums on vinyl," he said. “To treat such a diverse and heterogeneous population with a shotgun marketing approach is entirely ill-advised. Just like with any other marketing initiative, the importance of market segmentation applies to the Boomer audience." The study also explored what marketing messages resonate most with Florida Boomers. “We all remember advertising that targeted an older market segment by using celebrity endorsements and appealed to the good-old days,” said Colleen Chappell, president and CEO of ChappellRoberts. “Florida Boomers reject those techniques,” she said. “Rather, they value businesses that operate and market with integrity, messages that give them a positive feeling, and products that are innovative and offer solutions. Brand promises better be authentic with this group of consumers.” As part of its participation at the conference, Schwartz is planning to launch a national Boomer Omnibus Study. Marketers interested in targeting Boomers will be able to add questions to the master survey. By creating an omnibus study, companies will be able to include their burning Boomer questions at a much lower price than they would if they would conduct a proprietary study. Editors Note: Media can download the exclusive research released yesterday at the 2010 Florida Boomer Lifestyle Conference by accessing the Web site below. Please note that if you wish to pass on this information to your readers, feel free to download the research and post it to your publication’s site. This information will be available for two weeks. Please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it with any questions. Web site: http://files.chappellroberts.com/ ### Leading Industry Analyst to Report on Aging in Place Technology Trends at Florida Boomer Lifestyle Conference on April 15 St. Petersburg, Fla. (April 12, 2010) – As millions of baby boomers deal with caregiving responsibilities for their elderly parents and begin planning for their own later years, the marketplace for new technologies and services that help people remain safe and comfortable in their own homes for as long as possible will explode. Laurie Orlov, nationally renowned analyst and founder of Aging in Place Technology Watch, will discuss the latest trends and opportunities in the fast growing aging in place technology sector in a keynote presentation at the 2nd Annual Florida Boomer Lifestyle Conference. The Conference, produced by Common Language and ChappellRoberts, will take place from 8 a.m. – 5:30 p.m. on April 15 at Ruth Eckerd Hall in Clearwater, Fla. The Florida Boomer Lifestyle Conference is sponsored by Blue Cross and Blue Shield of Florida, Ruth Eckerd Hall, St. Petersburg Times, Suncoast Hospice, Schwartz Consulting Partners, FranNet, Community Foundation of Greater Lakeland, Publix Super Markets Charities, Aging Wisely, BOTH, CogniFit, Easy Living, Linda Chamberlain, P.A., 83 Degrees, Boomer Authority, NAMPA, Tampa Bay CEO, and WUSF. About Common Language -30- Boomers are Going Mobile. Is Your Marketing Strategy? Clearwater, Fla. (April 8, 2010) – A recent report by eMarketer notes that baby boomers – people aged 45-64 years old – are an increasingly important mass audience for smartphones and the mobile Internet. To help marketers effectively engage their boomer customers on the go, the 2nd annual Florida Boomer Lifestyle Conference has dedicated an entire session to online and mobile marketing. The panel “Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy,” will share examples of online communities, social media channels, and mobile applications that really resonate with boomer consumers today and offer tips for building successful boomer-oriented mobile marketing campaigns. “The adoption of smartphones and devices like the iPhone and iPad among baby boomers is exploding, as boomers buy these items not only for themselves, but for their family members as well,” said Michelle Bauer, chief strategist of Common Language and co-producer of the Conference. “Helping boomers on the go stay connected to their family and friends, get just-in-time news and advertising promotions, and manage their day-to-day activities all represent areas of opportunity for savvy marketers.“ Jody Haneke, president of Haneke Design, a graphic and interactive communications firm, and Bernie Borges, author of Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing will present in the session. Haneke will show how mobile ads and iPhone apps can deliver increased sales and web traffic, generate publicity, offer promotions, raise funds for nonprofits and power grassroots and cause marketing campaigns. Borges will share how to reach and engage boomers online by effectively using social media to build community and trust among the boomer audience to boost the bottom line. Boomer marketing author and expert Brent Green of Brent Green & Associates will moderate the session. The Florida Boomer Lifestyle Conference takes place April 15, 2010 at Ruth Eckerd Hall in Clearwater, Fla. Registration is open to the public. Tickets are $195 per person and may be purchased online at www.floridaboomerlifestyle.com. -30- Discover What the Post-Bust Consumer Mindset Means for Businesses Marketing to Boomers at the Florida Boomer Lifestyle Conference Tampa, Fla. (April 6, 2010) – The recession has had a tremendous impact on Baby Boomers financially, professionally, spiritually and psychologically. The 2nd Annual Florida Boomer Lifestyle Conference, produced by Common Language and ChappellRoberts, will explore the post-bust boomer zeitgeist in the session, “Transformation in Progress: A Report from the Trenches,” featuring Roger Chiocchi and Mark Miller, two authors with new books addressing this topic. The Conference takes place April 15 at Ruth Eckerd Hall in Clearwater, Florida. To get the discounts, simply enter in the COUPON box on the registration form FBLCSAVE for the conference and PCWSAVE for the workshop. Discounts will be reflected on the checkout page. -30- Workshop Helps Baby Boomers Learn to Adapt, Survive and Thrive in the New Gig Economy Tampa, Fla. (March 16, 2010) – Thousands of Floridians who felt reasonably secure in their careers and were looking forward to retiring in less than a decade have had their lives turned upside down in the past few years. For those who have been downsized or forced to take early retirement in their 40s, 50s, and 60s, figuring out how to make a new life and career for yourself when there are no jobs to be had can be daunting. “How to Live, Survive and Thrive in the New Gig Economy,” a new workshop to be held on April 14 from 8 a.m. – 2 p.m. at the Westin Tampa Bay, will show attendees how to tap into their skills, experience, and professional networks to launch a new career as a “company of one.” The workshop, hosted by Common Language and BOTH, is a pre-conference event held in connection with the 2nd Annual Florida Boomer Lifestyle Conference. The Conference will be held on April 15 at Ruth Eckerd Hall in Clearwater. “For people who’ve spent 10, 20 or 30 years at a company, the loss of their job is in many ways the loss of their identity as well,” said Michelle Bauer, chief strategist of Common Language and co-producer of the workshop and the Florida Boomer Lifestyle Conference. “This workshop begins with the recognition that people need to deal with this blow first. Once that’s addressed, we’ll help them discover their passion, build a business model around it, and get out there and tell the world about it. Our speakers and panelists have all reinvented themselves using these steps, and will share the highs and lows they experienced on their path to success.” The “How to Live, Survive and Thrive in the New Gig Economy” agenda will cover the following topics: “This workshop is uniquely geared to today’s realities,”said A.D. Frazier, Co-Founder and COO of BOTH, a company that transforms work arrangements into vendor relationships. “Boomers were brought up with the notion that a life time career with one company was one of life’s ultimate goals. Loyalty given to a company translated into job security. In today’s world, where companies synchronize human resource expenditure with revenues, employment agreements are obsolete forcing each of us to replace job security by income security.” Speakers include: Registration for the workshop is limited to 50 participants on a first come, first served basis. The fee for the workshop is $95 and includes lunch. A discount of 30% is in effect for those registering by April 1. Simply enter PCWSAVE in the coupon field of the registration page. To learn more and register, visit www.floridaboomerlifestyle.com and click on the PRE-CONFERENCE WORKSHOP sub menu on the AGENDA tab. About the Florida Boomer Lifestyle Conference ### Schwartz Consulting Partners to Unveil New Findings on Boomer Attitudes Exclusively at the 2010 Florida Boomer Lifestyle Conference Tampa, Fla. (February 25, 2010) - ChappellRoberts and Common Language, producers of the Florida Boomer Lifestyle Conference, are pleased to announce that Schwartz Consulting Partners, a Tampa-based market research consulting firm, will unveil brand new findings on how boomer attitudes and priorities have shifted in the wake of the recession at the 2010 Florida Boomer Lifestyle Conference taking place April 15 at Ruth Eckerd Hall in Clearwater, Florida. ### What do Boomer MEN Want? Generational Marketing Expert Brent Green to Discuss Engaging 50+ Male Consumers at Florida Boomer Lifestyle Conference Tampa, Fla. (December 21, 2009) – ChappellRoberts and Common Language, producers of the Florida Boomer Lifestyle Conference, are pleased to announce that Brent Green, founder of Brent Green & Associates, Inc. and author of Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions, will speak on how to engage and effectively market to baby boomer men at next year’s Conference, taking place April 15, 2010 at Ruth Eckerd Hall in Clearwater, Florida. The 2010 Florida Boomer Lifestyle Conference will explore trends that are shaping how baby boomers are reinventing their lives personally, professionally, physically and spiritually – and what those trends mean for companies marketing to them. Registration is now open on the Conference website. “Last year at our inaugural conference, we devoted a special session to the most effective strategies for marketing to boomer women,” said Michelle Bauer, co-producer of the Florida Boomer Lifestyle Conference and chief strategist of Common Language. “This year, we’ll turn our attention to the men. Boomer men in 50s and 60s are redefining what life over 50 is all about, and setting new benchmarks for later-life accomplishments. Brent will share some profound insights into the motivations of the boomer male consumer and offer tips for developing messages that resonate most with them now.” Six thousand baby boomer men turn 50 every day, and another boomer male turns 60 every 15 seconds. Men in this age cohort give $1 trillion annually to American businesses. In fact, according to a study conducted by the Natural Marketing Institute (NMI), boomer men are more prone to spend discretionary dollars during an economic crisis. In a fast-paced multimedia presentation that features marketing case studies, consumer research and advertising videos, Green will reveal the demographic, sociological and cultural forces that are shaping a future fraught with business risks and opportunities. Brent Green is a marketing communication strategist, creative director, author, speaker, trainer and consultant, focusing on generational marketing. He is author of Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions. He will release two books in 2010. The Boomer Future, which examines how boomers are changing business, marketing, aging and the future, will heavily address marketing to baby boomer men. His literary novel, Noble Chaos, recounts the defining years of this generation during the Vietnam War era, told from a college student perspective. The Florida Boomer Lifestyle Conference agenda will devote special attention to industries serving baby boomers that are poised for explosive growth in the coming decade. Florida’s competitiveness in these industries – which include anti-aging medicine, healthy and sustainable living, lifelong learning and care giving - will be explored in keynote presentations, panel discussions, case studies and best practices. The Florida Boomer Lifestyle Conference is sponsored by Blue Cross and Blue Shield of Florida and Ruth Eckerd Hall. Sponsorship opportunities are available. For more information, contact Michelle Bauer at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 727-510-2524. Registration for the Florida Boomer Lifestyle Conference is now open. Tickets are $195 through January 30, $245 from February 1 – March 31, and $295 thereafter. To learn more about the Florida Boomer Lifestyle Conference and register online, please visit the website at www.floridaboomerlifestyle.com. 2010 Florida Boomer Lifestyle Conference Announced: Save the Date for April 15, 2010 Tampa, Fla. (November 18, 2009) – ChappellRoberts and Common Language, producers of the Florida Boomer Lifestyle Conference, today announced the date for the second annual meeting, which will take place April 15, 2010 at Ruth Eckerd Hall in Clearwater. The Conference will explore trends that are shaping how baby boomers are reinventing their lives personally, professionally, physically and spiritually – and what those trends mean for companies marketing to them. “The recent economic fallout has engendered a mass wakeup call among boomers nationwide: if they expect to live well into old age, they’d better learn how to gain control over their careers and health, and find what gives their lives meaning and purpose,” said Michelle Bauer, chief strategist of Common Language and co-producer of the Conference. “Learning how to reinvent yourself after the loss of a job held for 25 years, or a divorce, or the sudden responsibility of caring for an aging parent or chronically ill spouse is enough to knock anyone off their game.” Dealing with any one of these life changes is challenging enough. But many boomers find themselves having to navigate several of them simultaneously, and they’re seeking solutions that will help them stay healthy, marketable, and personally and spiritually fulfilled. “The Conference is designed to give marketers greater insight into the current boomer zeitgeist and capitalize on it to successfully address the needs of this huge market,” Bauer added. Boomers – the 78 million people born between 1946 and 1964 - are key to Florida’s economic future. They are expected to make up more than 30 percent of the state’s population by 2015. Understanding the current boomer consumer mindset and what messages and methods resonate most with them will be the primary focus of the 2010 Conference. “Successfully engaging today’s boomer customer is all about niches and life stages, not a one-size-fits-all approach,” said Colleen Chappell, CEO of ChappellRoberts and co-producer of the Conference. “This year’s program will show marketers how to weave messages that zero in on their target customers’ unmet needs together with the most effective mix of traditional media, online media, and other vehicles for reaching them.” The Conference agenda will devote special attention to industries serving baby boomers that are poised for explosive growth in the coming decade. Florida’s competitiveness in these industries – which include anti-aging medicine, healthy and sustainable living, lifelong learning, and care giving - will be explored in keynote presentations, panel discussions, case studies and best practices. The Florida Boomer Lifestyle Conference is sponsored by Blue Cross and Blue Shield of Florida and Ruth Eckerd Hall. Sponsorship opportunities are available. For more information, contact Michelle Bauer at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 727-510-2524. Registration for the Florida Boomer Lifestyle Conference begins November 30. Tickets are $195 through January 30, $245 from February 1 – March 31, and $295 thereafter. To learn more about the Florida Boomer Lifestyle Conference and register online, please visit the website at www.floridaboomerlifestyle.com. ### Press Releases from the 2009 Inaugural Florida Boomer Lifestyle ConferenceLeading Authority on Life Stages Gail Sheehy to Discuss America’s Care Giving Crisis at May 12 Conference in Tampa For sponsorship opportunities, contact Deanne Roberts at 813-281-0088 or email
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Tampa, Fla. (April 13, 2009) – Creative Tampa Bay is pleased to announce that Mary Furlong, author and president and CEO of Mary Furlong & Associates and Turning Silver into Gold: How to Profit in the New Boomer Marketplace, will speak at the inaugural Florida Boomer Lifestyle Conference to be held May 12 at the Tampa Convention Center. Furlong’s talk will center on five huge market opportunities that will increase dramatically over the next several years for businesses targeting consumers 45-65 years of age. “No one in the country has a more comprehensive knowledge of the economic, social, and situational forces that are shaping the boomer marketplace in the U.S than Mary Furlong,” said Michelle Bauer, chief strategist of Common Language and co-producer of the Conference. “She is like an oracle for any business or region that wants to profit by anticipating the needs and wants of today’s 50+ consumers and developing products or services that meet them. “ Among the insights Furlong will share are trends that marketers should be paying attention to now. Boomers’ rapid adoption of social media and new technologies is one of them, and signals a need for marketers to shift their old ways of reaching this audience. Baby boomers are spending more time online, from researching products and services online to consuming video to expanding their social networks. In fact, a recent survey by Accenture showed that Boomers are the fastest growing users of social media like Facebook, Twitter and YouTube and are reading more blogs than ever before. There is also growth in boomers making online purchases, using mobile devices and aging in place technologies. Another major topic Furlong will discuss is how the new economy will change boomers’ retirement plans, shift their attitudes towards products and services, change their consumption habits and impact their health. Other boomer trends include a concern for the environment, re-seeking relevance in society and staying home more to focus on family and home improvement. Furlong is a leading authority on the baby boom generation as it moves toward and beyond age 50. She founded the nonprofit organization SeniorNet in 1986 and the web portal ThirdAge Media in 1996. She produces the annual What’s Next Boomer Summit, the country’s premier conference on movements shaping the boomer marketplace. The Florida Boomer Lifestyle Conference is underwritten by Blue Cross Blue Shield of Florida and co produced by CreativeTampaBay, Common Language and ChappellRoberts. It will offer an in-depth look at issues having the greatest impact on boomer’s lives including the global boomer economy, financing longevity, care giving, wellness and health, and personal reinvention. Attendees will receive dozens of ideas for profitable businesses, products and services that address baby boomers’ complex needs. Breakout sessions will offer practical tips and case studies of what’s working now for marketers looking to develop more effective ways of selling to the boomer customer. Additional sponsors and exhibitors include IBM, Verizon, Ott Lite, USF eCampus, the Tampa Bay Business Journal, The Education Channel, The North American Mature Publishers Association, Aging Wisely, LLC, Easy Living, Inc., and Lifepath Hospice. ### AARP Global Network President to Unveil Business Opportunities in the 50+ Market Worldwide at Florida Boomer Lifestyle Conference Inaugural Event to Explore Key Opportunities for Marketers Targeting the World’s Largest, Most Affluent Consumer Segment Tampa, Fla. (March 12, 2009) – CreativeTampaBay’s inaugural Florida Boomer Lifestyle Conference, to be held May 12, 2009 at the Tampa Convention Center, will kick off with a keynote speech from Ladan Manteghi, President of the AARP Global Network, on the myriad opportunities that exist worldwide for businesses targeting 50+ consumers. “Ladan’s knowledge of trends that are shaping the 50+ market will deliver incredible value for organizations that want to know what resonates most with boomers in the U.S. and other countries where mature consumers have enormous spending power but remain underserved,” said Michelle Bauer, chief strategist of Common Language and co-producer of the conference. “Understanding boomers’ life stage needs and what they’ll continue to spend money on despite the terrible economy is essential for companies that want to expand their market share within and beyond the U.S.” “Awakening industries beyond health care and financial services to the wants and needs of this cohort continues to be a struggle. Marketers are obsessed with youth. But, you know, so are the boomers,” said Manteghi. “They are serious about mental acuity, a healthy diet, and exercising late into life. They are eager to stretch their brains, learn new languages, explore new hobbies, pursue fresh careers and even new romance. You’d be amazed at how many are seeking their soul-mates - online.” The Florida Boomer Lifestyle Conference is underwritten by Blue Cross Blue Shield of Florida and co produced by CreativeTampaBay, Common Language and ChappellRoberts. It will offer an in-depth look at issues having the greatest impact on boomer’s lives including the global boomer economy, financing longevity, care giving, wellness and health, and personal reinvention. Attendees will receive dozens of profitable ideas for businesses, products and services that address baby boomers’ complex needs. Breakout sessions will offer practical tips and case studies of what’s working now for marketers looking to develop more effective ways of selling to the boomer customer. To learn more about the Florida Boomer Lifestyle Conference, check out the website at www.floridaboomerlifestyle.com. Online registration is open and tickets can be purchased for the $195 early registration rate through March 31. For sponsorship opportunities, contact Deanne Roberts at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , 813/281-0088. ### The Florida Boomer Lifestyle Conference: Growing Businesses Targeting Demographic Trend Inaugural Event to Explore Key Opportunities for Marketers to Reach Largest Consumer Segment in the U.S. Tampa, Fla. (Feb. 12, 2009) –Building on the unique demographics of the Tampa Bay region, today CreativeTampaBay announced that the Florida Boomer Lifestyle Conference will be held May 12 at the Tampa Convention Center, underwritten in part by Blue Cross and Blue Shield of Florida. The conference was spawned by a market differentiation study conducted in 2007 by the upstart economic development group known primarily for its work to attract young, well-educated professionals to the region. So why now the emphasis on baby boomers? The group’s “Things Look Different Here” study predicted that Tampa Bay will be the country’s top destination for retiring Baby Boomers over the next 15 years. Thus, it is a likely incubator market for new ideas on the concept of “retirement.” The conference is designed to help businesses capitalize on this demographic trend – whether start-ups or existing companies. “Florida has the perfect mix of assets for companies whose products or services target the boomer customer,” said Michelle Bauer, founder of Common Language, the company producing the content for the conference. Bauer is also a founder of CreativeTampaBay. “The conference will offer an in-depth look at issues having the greatest impact on boomer’s lives,” she said. “Those issues include the global boomer economy, financing longevity, care giving, wellness and health, and personal reinvention.” Bauer noted that attendees will receive dozens of profitable ideas for businesses, products and services that address baby boomers’ complex needs. “CreativeTampaBay recognizes that our economic landscape is rich in industries targeting the 40-plus market,” said Deanne Roberts, another co-founder of the organization, a former chamber of commerce leader and chairwoman of ChappellRoberts. “Medical devices, life sciences, healthcare, wellness and anti-aging medical spas, financial services, real estate, hospitality – all these industries have major boomer marketing plays in progress,” she said. “We believe Tampa Bay, in particular, is a ripe marketplace for entrepreneurial people who want to sell to boomers.” David Pizzo, market president of Blue Cross and Blue Shield of Florida West Region, said his company supports the conference’s goals of building businesses targeting baby boomers. “Our company is certainly focused on serving this group and we’re supportive of other businesses that can make life better for 40-plus adults,” he said. To learn more about the Florida Boomer Lifestyle Conference, check out the website at www.floridaboomerlifestyle.com. For sponsorship opportunities, contact Deanne Roberts at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , 813-281-0088. About CreativeTampaBay Creative Tampa Bay is a non-profit, regional economic development organization founded in 2003. Its mission is to encourage innovation, invigorate the economy and help make the region a place that knowledge workers – and the companies who hire them – want to locate. One way it does that is through catalytic research in economic development. For more information, go to: www.creativetampabay.com. AARP Global Network President to Unveil Business Opportunities in the 50+ Market Worldwide at Florida Boomer Lifestyle Conference
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The Florida Boomer Lifestyle Conference: Growing Businesses Targeting Demographic Trend Inaugural Event to Explore Key Opportunities for Marketers to Reach Largest Consumer Segment in the U.S.
Tampa, Fla. (Feb. 12, 2009) –Building on the unique demographics of the Tampa Bay region, today CreativeTampaBay announced that the Florida Boomer Lifestyle Conference will be held May 12 at the Tampa Convention Center, underwritten in part by Blue Cross and Blue Shield of Florida.
The conference was spawned by a market differentiation study conducted in 2007 by the upstart economic development group known primarily for its work to attract young, well-educated professionals to the region. So why now the emphasis on baby boomers?
The group’s “Things Look Different Here” study predicted that Tampa Bay will be the country’s top destination for retiring Baby Boomers over the next 15 years. Thus, it is a likely incubator market for new ideas on the concept of “retirement.” The conference is designed to help businesses capitalize on this demographic trend – whether start-ups or existing companies.
“Florida has the perfect mix of assets for companies whose products or services target the boomer customer,” said Michelle Bauer, founder of Common Language, the company producing the content for the conference. Bauer is also a founder of CreativeTampaBay.
“The conference will offer an in-depth look at issues having the greatest impact on boomer’s lives,” she said. “Those issues include the global boomer economy, financing longevity, care giving, wellness and health, and personal reinvention.” Bauer noted that attendees will receive dozens of profitable ideas for businesses, products and services that address baby boomers’ complex needs.
“CreativeTampaBay recognizes that our economic landscape is rich in industries targeting the 40-plus market,” said Deanne Roberts, another co-founder of the organization, a former chamber of commerce leader and chairwoman of ChappellRoberts. “Medical devices, life sciences, healthcare, wellness and anti-aging medical spas, financial services, real estate, hospitality – all these industries have major boomer marketing plays in progress,” she said. “We believe Tampa Bay, in particular, is a ripe marketplace for entrepreneurial people who want to sell to boomers.”
David Pizzo, market president of Blue Cross and Blue Shield of Florida West Region, said his company supports the conference’s goals of building businesses targeting baby boomers. “Our company is certainly focused on serving this group and we’re supportive of other businesses that can make life better for 40-plus adults,” he said.
To learn more about the Florida Boomer Lifestyle Conference, check out the website at www.floridaboomerlifestyle.com. For sponsorship opportunities, contact Deanne Roberts at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , 813/281-0088.
About CreativeTampaBay
Creative Tampa Bay is a non-profit, regional economic development organization founded in 2003. Its mission is to encourage innovation, invigorate the economy and help make the region a place that knowledge workers – and the companies who hire them – want to locate. One way it does that is through catalytic research in economic development. For more information, go to: www.creativetampabay.com.
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