Afternoon Breakout Sessions 1A - C
2:00 - 3:00 p.m. 

Afternoon Session 1-A:  2 - 3 p.m.
Multi-Generational Family and Caregiving Trends: Diving Deeper in to Two of Florida's Biggest Business Opportunities
Location:  Dimmitt Meeting Room, Ruth Eckerd Hall

Whether it’s because of tough economic times or a more positive decision to live under one roof, multi-generational living has become a major trend that will likely continue as boomers age.  Remember the "empty nesters?"  Meet the "full nesters" - boomers whose elderly parents along with their grown kids have moved back home with them, often with spouses and kids in tow. Or the rising numbers of grandparents in Florida who have become custodial parents for their grandkids. 

Caregiving organizations, long term care planning and consulting services are huge growth industries in Florida and the nation as boomers seek solutions to help them manage caregiving responsibilities and begin planning for their own future long term care. 

The experts in this panel will give you a better sense of what trends are driving the creation and profusion of products, services, and organizations that are serving the needs of Florida families. Financial planning, multi-generational vacations, home improvement, home health care, respite care, and personal service enterprises are just a few of the industries whose growth has resulted from addressing those needs.  Join this exciting breakout session to learn more and determine how your business can benefit.

Moderator:  Linda Chamberlain, Linda R. Chamberlain, PA
Jack Levine, 4Generations Institute
Alex Chamberlain, Easy Living
Shannon Martin, Aging Wisely

Afternoon Session 1-B: 2 - 3 p.m.
No Time for Decline: Where the Action is Now in the Healthy Living and Aging Market 
Location:  Murray Theater, Ruth Eckerd Hall

Despite the recession, businesses in the healthy living and aging space are growing by leaps and bounds - and will continue to do so in the future.  Two long term trends - consumers' desire to live healthier, longer, and more active lives and the aging of the baby boom generation - are fueling the growth of consumer-driven product and services businesses everywhere, but in Florida in particular.

In this exciting session, you'll find out where the action is now in segments such as consumer health, anti aging medicine, cognitive fitness, aesthetics and personal care, fitness and recreation, nutrition and more.   

Moderator: Charlotte Sutton, St. Petersburg Times
Brandon Daniell, i.e. Healthcare
Laura Grabarnick, CogniFit
Alicia Stanton, M.D., Author, Hormone Harmony and Chief Medical Officer, BodyLogicMD

Afternoon Session 1-C:  2 - 3 p.m.
Powerful Partnerships: Leveraging Niche Media and Alliances to Build Your Brand, Gain Consumer Loyalty, and Increase Revenues
Location:  M. Heye Great Room, Ruth Eckerd Hall

Looking for alternative, cost effective ways to market and distribute your product or service?  Whether you’ve got a substantial budget and are looking to diversify your marketing spend or need to generate sales on a shoestring, our panelists will offer you dozens of great ideas to help you increase sales and effectively engage your customers. Learn how you can leverage traditional and online niche media, online communities, guerrilla PR, and more to get the results you desire.

Moderator: Dr. Mary Furlong, Mary Furlong and Associates
Lori Bitter, CEO, Continuum Crew
Stuart Rosenthal, Publisher, The Beacon Newspapers
Lara Shane, Chief Development Officer, Ruth Eckerd Hall

Afternoon Breakout Sessions 2A - C
3:30 - 4:30 p.m.

Afternoon Session 2A: 3:30 - 4:30 p.m.
Going Social, Going Mobile:  Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy
Location:  M. Heye Great Room, Ruth Eckerd Hall

Still trying to get the right mix of social and mobile media to effectively engage your boomer customers?  If the answer is yes, make a beeline for this session.  Bernie Borges, author of Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing, has helped hundreds of people reach and engage customers online by effectively using blogs, twitter, Facebook, video, SEO, social media, and email marketing. You'll learn how to build community and trust among your target audiences and boost your bottom line in the process. 

People are using mobile applications on their iPhones and other devices to do everything from order and pay for their lunch online, manage their stock portfolios, play games and make up their grocery lists.  The explosion of free or inexpensive mobile applications and their increasing ubiquity offers tremendous opportunity for brand managers and marketers.  Boomers buy the lion's share of iPhones and PDAs for themselves and their families, so if mobile advertising and apps are not part of your current marketing strategy, they should be. 

In this session, Jody Haneke will show you how mobile ads and iPhone apps can deliver increased sales and web traffic, generate publicity, offer promotions, raise funds for nonprofits, and power grassroots and cause marketing campaigns.

Moderator:  Brent Green, Brent Green & Associates
Bernie Borges, Find and Convert
Jody Haneke, Haneke Design

Afternoon Session 2B: 3:30 - 4:30 p.m.
Reinventing Your Business, Reinventing Your Self
Location:  Murray Theater, Ruth Eckerd Hall

In the past few years, many of us have felt as if our lives were under siege.  Economic woes, job insecurity, and the failure of trusted institutions has rocked the lives of boomers especially. Yet the fact remains that despite all the negative press, the world remains your oyster. The key is to focus on spiritually uplifting ideas that can help galvanize your future. Remember the famous words of Honda Motors Founder, Soichiro Honda, who once said, “Success is 99% failure.”

That single-minded focus should include understanding trends that provide opportunities to lift your business, career or physical well-being. And that requires a deep dive into the massive waves that are reshaping society and emerging with pearls of wisdom that can help you better gain control of your destiny.
 
In this inspiring session, Michael Tchong, a renowned trend analyst who inspires and transforms audiences worldwide, will share the latest trends affecting your business, while highlighting the role innovation — on both lifestyle and technology fronts — plays in producing fulfilling rewards.

Moderator:  Terri Benincasa, Boomer Nation!
Karen Post, The Branding Diva
Michael Tchong, Futurist and Founder, Uebercool

Her presentation will include:

• How to create a global Personal Brand by leveraging a combination of new and traditional media
• Creating & implementing a strategy to increase your visibility
• Writing a book and how to position yourself as an expert
• Increase your online presence and developing an active online community on Facebook and Twitter
• Leverage strategic online advertising to increase sales and coverage

Moderator: Shirley W. Mitchell, Host, Aging Outside of the Box
Shawna Vercher, CEO, VTi-Media