ChappellRoberts and Common Language are pleased to announce the 2nd Annual Florida Boomer Lifestyle Conference, taking place April 15, 2010 at Ruth Eckerd Hall in Clearwater. 

This year's Conference theme: Reinventing Life After 50, will explore key trends that are shaping baby boomers' reinvention in four major, but intersecting aspects of their lives: personal, professional, physical, and spiritual - and what these trends mean for companies marketing to them.

The recent economic fallout has engendered a mass wakeup call among boomers nationwide: if they expect to live well into old age, they’d better learn how to gain control over their careers and health, and find what gives their lives meaning and purpose.

This Conference is designed to give marketers greater insight into the current boomer zeitgeist and capitalize on it to successfully address the needs of this huge market. 

Boomers – the 78 million people born between 1946 and 1964 - are key to Florida’s economic future. They are expected to make up more than 30 percent of the state’s population by 2015. Understanding the current boomer consumer mindset and what messages and methods resonate most with them will be the primary focus of the 2010 Conference.